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About Us

frntlne is a new, ambitious edu-tech company. We believe that using our platform, brands and employers can make frontline learning both sticky and fun. 

Our mission: to empower frontline employees to deliver the best customer experience, along with the highest sales conversions possible. 

Our Team


Mark John

Founder & CEO

Mark is an energetic, visionary leader with 25+ years' experience across multiple industries. A solutions-driven strategist with a proven track record in establishing ground-breaking businesses, he prides himself on building effective multinational teams from the ground up, developing creative solutions while maximising commercial outcomes to meet customer needs. Mark holds a Bachelor of Law from Charles Darwin University.

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Michael Solomon

Executive Chairman

Michael is an experienced Executive, Board member, advisor, and Chair of both enterprise and emerging companies.  He has previously led emerging ventures at News Limited and the digital transformation of a number of iconic Australian brands.  
Michael has extensive experience advising start-ups and not for profit ventures across EduTech,
e-Commerce, PropTech, MarTech, Media and various other industries.

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Kyle Mantesso

Chief Technology Officer

With 15+ years experience, Kyle has a proven record of delivering innovative technology solutions at both enterprise and start-up level. A senior leader, he has led high-performing teams at NAB, Origin Energy and Accenture, as well as leading his own prop-tech start-up. Kyle has a passion for human-centred design and lean methodologies, excelling at understanding user needs and delivering impactful solutions that people really want.

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Georgia Lundy

Executive Manager

With over five years of experience as an Executive Assistant, Georgia joins the frntlne team as Executive Manager. With exceptional organisational skills and experience supporting founders, CEOs, and C-suite executives, Georgia excels in managing complex schedules & priorities, and streamlining internal processes. She is practiced in facilitating effective communication and strategic planning, making her poised to drive organisational efficiency and success.

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Stephen Anderson

Head of Sales

Stephen is a passionate leader with 20+ years' experience in sales, operations and commercial management roles. These skills vary across FMCG and other industries (Grocery, Pharmacy and Liquor) Steve has extensive experience selling into both B&M retail environments, online channels, both on and offshore in varying markets.

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Jess Taylor

Head of Operations

Jess has spent her 15+ year career as an Executive Assistant working for
C-Suite Executives in large ASX Listed organisations as well as smaller start-ups.  Supporting both the CEO and Executive Chairman, Jess uses her experience across many industries to support the business in Sales, Operations and Administration


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Sam Briggs

Head of Business & Finance

With a background in investment banking, Sam has advised companies on acquisitions, divestments and capital raising across a range of sectors. With an academic background in finance and mechanical engineering, Sam has a keen interest in technology and data, with a user-centric approach to solving complex problems.

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Melissa De Coster

Head of Client Experience

Melissa is a senior content leader and producer within the realms of B2C and B2B, and is passionate about driving results for brands with high-quality, engaging content. Melissa brings over 15 years of experience in scalable content production for TV, radio and digital across both Europe and Australia.

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Maria John

Head of Brands

Having spent two decades in branding, marketing and events, Maria brings a wealth of knowledge, contacts and professional experience. She is passionate about brands and working with marketing teams to ensure training not only reflects core brand values, but also forms a growing contributor to the brand's marketing mix.


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Jade Paskins

Content Producer

Jade is a high-level communicator with a focus on creative solutions and strengthening customer experience. She has put her skills to the test in retail, advertising, and hospitality, and has a creative background in theatre and filmmaking.

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Isabella Allouche

Account Coordinator

A communication design graduate, Bella has contributed significantly to frntIne for the past two years. Her expertise in integrating creativity with strategic initiatives has substantially elevated the company's visual content. Her consistent dedication to aligning creative efforts with frntIne's business objectives has established her as a vital asset across various projects.

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Hayden Briggs

Data Analyst 

Hayden combines a strong foundation in finance and economics, earned through a Bachelor of Commerce, with a passion for transforming raw data into actionable insights. With an eye for detail and a proficiency in financial analysis, Hayden is dedicated to leveraging technology and data to drive innovative solutions.

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Valeria Marasanova

Business Operations Manager

Valeria is an experienced professional with a background in sales, marketing, and business development. Known for her reliability and commitment, she consistently brings innovative ideas to each project she undertakes. 
She applies her expertise in overseeing communication and fostering relationships with business partners, while also excelling in digital marketing and generating sales leads.

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Armen Avanesi 

Senior Full-stack Developer

With a focus on system design and creating user-centric solutions, Armen has been instrumental in the tech growth of several startups. His approach combines deep technical knowledge with a keen understanding of market trends, driving impactful software developments.

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Becky Adamson

Social Media Coordinator

Becky is a Master of Media graduate who has recently joined the frntlne team as Social Media Coordinator. Becky brings fresh ideas and a new perspective to frntlne's social media strategies. With a creative background in performance, she studied Drama at Deakin University and has assisted as a Speech and Communications Teacher for over five years.

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Talia Benatar

Content Producer

Talia is content producer with years of experience in sales, operations and creative production. Talia co founded production company ‘The Company Theatre’ and has spent the last few years producing and directing theatre and film. She is a passionate creative, and strategic thinker. Talia excels in working with people from all walks of life and experience. Her innovation, interpersonal skills and adaptability set her in good stead for the future.

Our Advisors

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Dr. Mathew Knowles, PhD


Dr. Mathew Knowles is the architect behind the careers of his daughters Beyoncé and Solange, as well as supergroup Destiny's Child. He holds a PhD in Business Administration.

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Steven Ivak


Steven is a non-executive director, independent board advisor and business owner with two decades of board-level experience across the private, public and not-for-profit sectors — specifically in the health, finance (private equity), FMCG, manufacturing, retail and sports industries.

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Education Expert

Dr. David Isaacson combines business analysis, technical expertise and IT systems to achieve organisational goals. He is a a professional learning designer who specialises in the application of Cognitive Load Theory (CLT) in education design.

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Simon Rossi


Simon’s professional experience includes working in management consulting, regional leadership and general management across Europe, the US and Australia. 

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John Curtin


A professional marketing leader with a rich history and proven track record in Digital Marketing, Events, and Social Media. He has extensive experience working in Corporate to Startup Cultures including Head of Digital Marketing at Swisse Wellness, Launching Uber Eats in Australia as Marketing and Operations Consultant, and several other related companies.
John formed John Curtin Consulting in 2013 and has a wide range of clients in the Digital, Startup, Hospitality, Sporting, and Technology space. 


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Ravi Krishnan


Ravi is a prominent name in the business of sports, entertainment and media in India. According to BusinessWorld, he has been named a pioneer in India's sports management business, helping global sports and media group IMG find a foothold there back in 1995.

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David Potaznik


A trusted advisor to business owners, family offices and institutional investors, David has approximately 20 years' experience advising on mergers, acquisitions and divestments, capital raising and restructuring transactions. He has international knowledge spanning Australia, Europe and Asia.

Dr. David Isaacson, PhD

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Join Us!

Looking for a place where you can make an impact and get your ideas heard, implemented and celebrated? Join the frntlne crew and help us revolutionise the world of customer excellence training. We'd love to hear from you!

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